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The importance of content on a car website

Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. © Bill Gates

What is the most important aspect of every website? If your answer is content, you are right. We have already talked about it before, but I decided to write a separate article dedicated only to content.

Content is literally everything you see on every website, every piece of information that you interact with. It can be videos, funny pictures, newspaper columns or audio podcasts. By writing this article I am also creating content. By this time you have probably realized that content is the most important thing that your website could have.

There are two main types of websites: static and dynamic. Static websites are much easier to develop, but less functional. The dynamic ones are vice versa. An example of the static website is a landing page: all content is static and won’t be changed while dynamic websites such as Facebook always change.

Content could also be static and dynamic. The big advantage of the GazZup website is that it offers both. So what is the difference between these two types of content? Actually it’s pretty easy: static content never changes. A good example is an article. It has been written once and will not be changed. But the comments provided under the article are dynamic content. Another good thing about GazZup websites is that all of them have social part - the timeline. Everything that a user of the website posts is shown on Google, which is good for SEO. GazZup also provides you with cars and parts for sale. To be honest, search engines don’t like content that is not completely unique, but anyway it is a great advantage when you start a new website. Having content from the start leads to fast indexing, and like I already said is good for SEO.

Let’s talk more about the SEO part of the story. The most usable search website at the moment is Google.com so I will concentrate on it. The thing is, after a certain point Google changes their algorithm that determines the position of certain websites in the search. The algorithm itself is very complicated and no one knows exactly how it works, but there are still certain rules that Google talks about. The main idea is that everything you post has to be unique and provide value to the users. It is simple and logical because no one will read meaningless articles, and you as an Internet user should know that yourself.

While building a car website you can write some static content as articles. It can be your friends’ or your own stories about cars, reviews or just thoughts. If you write in a nice way you will definitely see people’s reactions. To create some dynamic content, ask your friends to write comments or make a few posts on the timeline.

Another thing you can do is to take photos and fill your website with albums. When using GazZup this process becomes much easier; we developed a system that allows you to create albums in a few seconds. Just click “Create Album”, then “Search on Web” and enter the car you are looking for. Images are as important as text content on the website.

If you have any questions feel free to ask them in the comments section :)
Alex
March 31, 2016
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